Every September, National Truck Driver Appreciation Week gives us an opportunity to recognize the backbone of our economy: the truck drivers who log the long hours, navigate tough conditions, and deliver the goods that keep our lives moving.
This year was no exception, as Drive My Way clients across the country found thoughtful and creative ways to celebrate their drivers. From cookouts and raffles to month-long initiatives, these efforts highlighted just how much carriers value the people behind the wheel.
Standard Logistics: Driver Appreciation Month
At Standard Logistics, the celebration didn’t stop after one week. Instead, the company dedicated the entire month of September to Driver Appreciation Month. Drivers across the country were recognized with exclusive gear, great food, fun events, and exciting raffles.
Each week carried a theme that reflected the values that define the company and its drivers.
- Week 1: Setting the Standard focused on professionalism, dedication, and safety.
- Week 2: Built to Last highlighted wellness and reliable equipment.
- Week 3: The Standard of Logistics honored the precision and skill drivers bring to every haul.
- Week 4: Better Together celebrated unity across drivers, staff, partners, and vendors.
By turning appreciation into a month-long initiative, Standard Logistics reinforced that recognition is part of its culture year-round.
NFI Industries: Showing Drivers They Matter
NFI Industries also marked the week with celebrations across its locations. Drivers were treated to cookouts, food trucks, raffle prizes like a flatscreen TV and Nintendo Switch, free company swag, and even baseball games. Leadership visited sites to connect directly with drivers, while managers organized themed events that brought energy and fun to the workplace.
For Austin, a manager at NFI, the heart of appreciation goes beyond the events. “The biggest thing with making sure the drivers feel appreciated is just asking them how they’re doing, asking them about their personal life. No matter what they have going on in their life or what they have going on in the road, it’s important that they know that I’m more than just a guy in a seat telling them where to go.”
Wondering about other ways to stay ahead of the curve in the transportation industry in 2025? Be sure to check out more posts on our blog and connect with us on social media!
