Experienced designer and marketer brings strategy to Drive My Way as Marketing Demand Generation Manager.
Drive My Way announced that Kerry Marinchick has joined its team as the Marketing Demand Generation Manager. Drive My Way matches CDL truck drivers and owner operators with jobs based on their qualifications and lifestyle preferences.
Marinchick brings over 5 years of experience in digital marketing, graphic design, and lead generation to Drive My Way. As an innovative expert in the field, Marinchick is entrepreneurial and dedicated to continuous learning. In her last role, Marinchick oversaw the organization’s digital marketing practice and technology, driving growth and revenue for the company. In addition, outside of her corporate positions, Marinchick developed profitable e-commerce and marketing side-businesses.
“Kerry’s digital marketing experience supports our aggressive growth plan for 2019,” said Beth Potratz, President and Founder of Drive My Way. “We’re thrilled to have her on our team and look forward to see the impact of her marketing initiatives.”
“I’m honored to join a highly-motivated team and look forward to implementing a digital marketing strategy to facilitate growth,” said Marinchick. “Drive My Way changed the way drivers find jobs, and our technology will continue to shake up the industry.”
About Drive My Way
Drive My Way™ is a unique, personalized recruiting marketplace powered by a platform that matches CDL drivers and owner operators with jobs based on their professional qualiﬁcations and personal lifestyle preferences, such as schedule, type of haul, benefits and more. Drive My Way matches drivers with jobs that allow them to live the lives that they want and matches carriers with talent that is both qualiﬁed and engaged. Drive My Way’s driver-centric technology lets both the driver and recruiter know how well they match to each job before entering the hiring process; shifting the focus from quantity and volume to quality and best fit.